According to Edison Research, almost one in four social network users indicated that Facebook influenced their buying decisions more than any other social site. Facebook continues to become synonymous with social media. 24% of US adult were on Facebook in 2008. In 2011, 52% of US adults are Facebook users.
The difference between those who fail and those who succeed in the age of social media is simple. Success is no longer about fancy packaging and carefully controlled messages. When everyone can see what you’re doing, the most essential values are transparency, honesty and credibility. Even with advanced privacy tools — like private lists, tweets and circles — the most foolproof way to stay safe on social media is simply to be who you say you are. Pretending to be something you’re not, or attempting to conceal or manipulate the truth is a surefire way to lose. You win by matching your image with reality, acting with integrity, and sincerely apologizing when you’re wrong.